Page 119 - HAND EMBROIDERY ARTISAN_TP

Handicrafts & Carpets Exercise 1.9.53
Hand Embroidery Artisan - Marketing Strategy

Conduct market research

Objective: At the end of this exercise you shall be able to
• conduct the market research.

Requirements

Materials
• Survey tools (pen, pencil, computer,
necessary S/W, etc) - as reqd.

PROCEDURE

TASK 1: Practice to conduct the market survey with respect to latest design & foot moving designs

Step 1 Identify your target 4 To determine the effectiveness of advertising and
promotional campaigns
Step 2 Define what you researched 5 To identify market trends and changes
Step 3 Research method Step 2: Design the research

Step 4 Research plan 1 The designing of the market research strategy
involves:
Step 5 Collect and analyse
• Defining target audience
Step 6 Present your findings
2 Selecting research methods
Note: Trainee shall be able to collect all the 3 Creating the schedule of research activities
data for market research
4 Setting up research deadlines
Define the research object Step 3: Collect data
1 To explore opportunities for new product development Step 4: Analyse data
or product improvements
Step 5: Communicate findings
2 To assess market demand and potential
3 To evaluate pricing strategies and pricing sensitivity

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